I read about nostalgia but I also read that earlier Windows Phones didn't repeat the ringtone and it was too short. I'm not sure if ringtones repeat in version 8, but I'm using Lucky Five now. It seems plenty loud and long but somehow I missed another call today. I'm starting to get suspicious about whether it's actually ringing at all. It worked when I tested it but IDK... Maybe I'll try a case that fits on my belt so it won't be enclosed in my pocket.