@dsirico I have to agree with you to an extent, yes Instagram is not a social community like Facebook or Twitter and yes there are many photo apps that let you apply filters and upload. But it is the name that counts to people. For example, you have two white t-shirts one is plain and the other has a quarter inch Polo insignia on it. One is $5 the other is $50 and people are going to flock and stampede each other to pay $50. People are very fickle and dense. They aren't willing to give up the ability to be social and cool just for a better quality product. Like I said earlier I was a big Instagram user when I had my iPhone 4, but the OS got boring and I got tired of jailbreaking it just to get some change. WP has the style and change that I was more than willing to part with the apps. This is called being an INDIVIDUAL, what most people are scared to be. And the less individuals we have the more WP is likely to fail. I know Instagram alone will not save WP, but it can be the start to allowing to take the first hit into both iOS and Android's profit share in the mobile world.Personally I don't want to go back to iOS, I love my WP but without the popular apps its doomed to fail eventually. Not from people not buying WP but from the Microsoft deciding to wash their hands with it due to not enough profit.