The real winning feature of the iPhone Apps is the *perception* that developers can make oodles of cash easily. It's hard to imagine how most of them make any money with 99 cent Apps, but at 99c at least volume sales can look solid even for the most pathetic app.
I realize this is not entirely on-topic, but I've been researching this recently, and I found it interestig, so I'm going to share it!
There is a small number of figures that Apple publish, and a large number that they don't. But taking figures from various analysts, it seems that:
- About 20% of applications on the Apple store are free.
- Free apps account for somewhere in the region of 95% of downloads.
- The average price of a paid app is ?2/?2/$2.80.
So, 1,000,000,000 downloads equals 50,000,000 paid downloads, equals ?100,000,000, equals an average ?2,500 per paid-for-app average (based on Apple's claim of 50,000 apps, so 40,000 paid for), of which the developer gets ?1,750.
Add to that the fact the downloads are not evenly distributed, and a small number of top-downloaders gets a hugely disproportionate share of the volume, and I'd say that most apps are not even hitting the average.
Which means that most developers with a single app will probably not even recoup the cost of the Mac they had to buy to do the development in the first place.
Graham.