wrong!
The AmazonWireless Best Price Guarantee (the "Guarantee") applies only to mobile phones sold with an accompanying service plan from AT&T, Sprint, T-Mobile or Verizon, sold and fulfilled by AmazonWireless.com. If you purchase your phone from another retailer the Guarantee does not apply. Additionally, if you purchase your phone without a service plan, the Guarantee does not apply. The Guarantee will match competitor prices on eligible phones sold with the same service plan type as the phone you bought on AmazonWireless.com (Upgrade, Add-A-Line, New Activation, Family Plan, Value Plan.)
I'll just wait until all the colors show to be shipping in 24 hours. Only black and whie are, just like most ATT stores. Maybe by then they will have figured out it is pointless to offer the phone for more than ATT.