I bought mine for $450 and activated it on net 10. I had to go to 2 different stores to do so. the first store wasn't going to sell it to me but the guy was going to let me activate it on att go phone plan. which wasn't that expensive but no 4g and he said 3g may not work either. I was going to go that route but they only had a white and red, and I wanted black. so I called another store for the color I wanted, explained to the guy that I wanted to buy it commitment free as a gift for someone who already had a att contract and he said no problem. I also got another one just by telling a salesperson that I was in a contract that expires at the end of the month and I didn't want to activate a new contract until I was able to port my number from my old carrier. another no problem!!! just don't try to go to the store for the free charging plate. they were pretty pissed that I got the phone without activating att service first lol