11-14-2012 05:50 PM
42 12
tools
  1. X0LARIUM's Avatar
    Advertising isn't as effective at generating demand as it is in building name recognition. What builds demand is word of mouth.

    Apple didn't sell a bajillion iPhones with ads showing it off. Rather, people saw others with them who raved about them AND saw the ads and made the connection.
    Bang on! Its just a tool to support your sales...

    Sent from my DROID RaZr HD.
    09-19-2012 02:36 PM
  2. andrelamont's Avatar
    Just some additional thoughts
    This Is Why Apple Wins | Pocketnow

    Some quotes from the article:
    An impulse is one of the strongest human traits we know. When faced with a specific situation, our bodies are naturally pushed to act, and itís honestly very hard to maintain self-control if all the right buttons are pushed in our minds.
    Well, lately it seems like if Microsoft, Nokia, HTC, Motorola and others donít get it. They invite us to their events; do a great job at showing us their hot new products, but fail at releasing the product in a timeframe thatís quick enough to retain our interest and impulse in their idea. Some of them make the unforgivable mistake of announcing their products in the spring and somehow expect you to remember it by the fall when they finally get it out of the oven.
    Have you ever seen Kenneth Cole announce a shirt they wonít sell you, or do you see it first on the store window? Do you ever hear MacDonaldís announcing a burger they wonít begin to sell until next year? Itís there, using its most delicious photo on the menu, trying to drive you to buy it out of impulse.
    Announcing a product months before hand works in some markets...like in the automobile industry. I would even guess that Apple could get away with it..."the iPhone 6 is coming so hold on", but when you only have a market share of 4%, I am not sure if getting people to hold on is the best approach.

    Ex.
    Today Nest, announced version 2 of their thermostat...and on the same date they had a:
    • pre-order link,
    • shipping date
    • price.

    Guess what? I purchased it! If this devices wasn't going to be released until 5 months from now I am sure my need for this device would have been place sooo low in my priority stack.


    Long delays between product announcments and availability give some people the chance to re-think things and to question if they should buy phone X. Right now....I am not so sure if I will buy a 920/Ativ-S phone...the 'need' has diminished
    10-02-2012 05:26 PM
  3. 1jaxstate1's Avatar
    Do people really do impulse buy on cell phones. Maybe if it was on sale for "the next 3 hours", but no way would I, or anyone I know, impulse buy a smartphone.
    10-02-2012 05:32 PM
  4. andrelamont's Avatar
    Even thought these are not specific WP advertisments I am willing to guess that MS will use the same style for their phones.

    For some reason which I can't explain with reasons or facts, I like these ads. Maybe its the music, maybe its the colors or maybe they show the actual device being used...idk. I think if they pound users with these ads...the music will be embedded in our heads and just maybe will become Pavlov Dogs every time we hear the song and run out and purchase MS products

    [YT]http://www.youtube.com/watch?feature=player_embedded&v=3tN0hNQTrcU[/YT]
    [YT]http://www.youtube.com/watch?feature=player_embedded&v=3ng4KK04Ows[/YT]

    see more on the main page
    Official Windows 8 TV ads allegedly leak | wpcentral
    10-10-2012 10:25 AM
  5. aubreyq's Avatar
    Do people really do impulse buy on cell phones. Maybe if it was on sale for "the next 3 hours", but no way would I, or anyone I know, impulse buy a smartphone.
    I actually sort of bought my Focus as an impulse buy. I already knew I wanted a smartphone and was very interested in Windows Phone. I went to Costco one day in November 2010, they had the Focus for $100 (went down lower in price not too long after that) and I just went for it. I suppose it wasn't an all out impulse buy because I liked WP7, but still...
    10-10-2012 11:24 AM
  6. sinime's Avatar
    If advertising alone sold phones, Palm would have sold truckloads of Pres with their $200 million ad campaign in 2009.
    Not if we're talking about the creepy girl campaign. <shivers> I still have nightmares from it.

    Sent from my Lumia 900 using Board Express
    10-10-2012 12:10 PM
  7. brmiller1976's Avatar
    The creepy lady ads were dreadful. Frankly, so was "the smartphone beta test is over" -- especially when they knew at the time that two months after that campaign, Microsoft was going to orphan Mango devices.
    10-10-2012 12:16 PM
  8. X0LARIUM's Avatar
    Not if we're talking about the creepy girl campaign. I still have nightmares from it.

    Sent from my Lumia 900 using Board Express
    Could y'all link me that ad...for my personal reference ... thanx...
    PS: I'm a copywriter by profession, so it always helped me to see good AND bad ads..
    Thanx!
    Sent from my RaZr on JB!
    10-10-2012 12:23 PM
  9. tomatoes11's Avatar
    Honestly, I think they still need to build a stronger brand before they can attempt a big marketing push. Pouring marketing money into 4% mobile OS market share is a tough sell to investors even if it is Microsoft.

    There are better methods for them at the moment, like letting AT&T pay for the marketing for now. Then when the market share increases, based on the quality of the product not marketing, to 10%; then they can make a market push.

    Samsung and Apple used the same strategy.

    Apple: 3 years letting AT&T getting them off the ground, then bam world domination type marketing push.

    Samsung (percentage numbers are not accurate and used for demonstration purposes only)

    GS1 - 0% market share, getting good word of mouth. Market share increasing

    GS2. - 4% Market share. Excellent word of mouth and reviews. Huge market share spike based on hardware, not marketing.

    GS3 - time for the big push.

    As you can see, WP8 is only on the GS2 stage and you can argue that a marketing push with bad sales results could actually set them back. The last thing Nokia or WP8 needs is a share drop after the L920 announcement followed by another share drop after December due to poor holiday sales and a big budget spent on marketing.

    Let them gain a stronger foothold before expecting them to jump really high.
    10-10-2012 12:32 PM
  10. andrelamont's Avatar
    Could y'all link me that ad...for my personal reference ... thanx...
    PS: I'm a copywriter by profession, so it always helped me to see good AND bad ads..
    Thanx!
    Sent from my RaZr on JB!

    Here a few for ya
    [YT]http://www.youtube.com/watch?v=iIknaMyJhvw&feature=relmfu[/YT]
    [YT]http://www.youtube.com/watch?v=DG0P8_O8u64&feature=relmfu[/YT]
    [YT]http://www.youtube.com/watch?v=3Hk8IzdwYEA[/YT]
    [YT]http://www.youtube.com/watch?v=iGthdO7nwpU&feature=related[/YT]







    Here's a quote from the Ad Agency
    The latest crop of Palm Pre ads may not be a favorite among some viewers but it does achieve its purpose of getting consumers to talk about the product, says Gary Koepke, co-founder and executive creative director at Modernista, the agency behind the Pre ads. So mission accomplished, says Koepke in an interview with Ad Age.

    “The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing,” says Koepke. “Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.”

    source
    Last edited by andrelamont; 10-10-2012 at 12:45 PM. Reason: formatting
    X0LARIUM likes this.
    10-10-2012 12:42 PM
  11. X0LARIUM's Avatar
    Here a few for ya











    Here's a quote from the Ad Agency
    Thank you soooo much. I owe you one.

    Sent from my RaZr on JB!
    10-10-2012 01:55 PM
  12. mlm1950's Avatar
    WP8 marketing needs more of this.

    sinime likes this.
    10-10-2012 02:58 PM
  13. andrelamont's Avatar
    Wow, spending $1.5 to $1.8 billion on Window 8 and tablets...sounds like a strong commitment. Now what is the message that MS wants to get out?
    Microsoft Betting BIG on Cloud with Windows 8 and Tablets - Forbes

    Times Square sure gets a lot of eyeballs! Hope MS gets a super bowl ads too!



    Will MS get a good return on their investment?

    As a frame of reference:
    Samsung electronics has spent about $2.8 billion in marketing campaign in Q2 and $1.97 billion all of last year

    Apple spent about $457.2 million for its 2010 debuted iPad for marketing campaign. $647 million on its advertising campaign total for iPhone 2007-2011
    source
    source
    10-12-2012 07:40 PM
  14. andrelamont's Avatar
    well...well, while watching a football (american) game yesterday I saw a MS commerical for Win8

    [YT]http://www.youtube.com/watch?feature=player_embedded&v=i1GNDs7DCTw[/YT]
    10-15-2012 09:50 AM
  15. Winterfang's Avatar
    I'm glad they are not advertising Windows Phone anymore, because it will disappoint folks that find out can't get updates. I expect a huge wave of Windows Phone 8 ads =)
    10-15-2012 09:59 AM
  16. power5's Avatar
    As someone else stated, you have to have some recognition out there before blasting commercials about something. People have to want to know more, be curious. Then when they see a commercial starting they start wondering if its the new windows commercial, then they get into it, and then at the end, find out it was the new windows commercial.

    Funny part about the tablet w8 ad above is that the only tablet not shown was the surface.

    I hate the "its coming on ..... date" commercials like the droid stealth ones. They are enticing commercials, but I want more than a glimpse of the product also.
    10-15-2012 11:05 AM
  17. andrelamont's Avatar
    A few months back I wondered if MS would properly market WP8....well I am leasantly surprised MS has released several more WP8 commercials. Hopefully viewers will get pounded with the message as thats whats needed to over ride the android/iOS mindshare



    Jessical Alba
    [YT]http://www.youtube.com/watch?feature=player_embedded&v=WpBTr4mxfhA[/YT]


    Gwen Stefani's ....wish I knew where she got her ringtone
    [YT]http://www.youtube.com/watch?feature=player_embedded&v=3CVBJ0FaCuU[/YT]

    Holly Willoughby
    [YT]http://www.youtube.com/watch?v=vD1Uxvl84bg&feature=relmfu[/YT]

    James Corden
    [YT]http://www.youtube.com/watch?v=Y8PPxEkkYfE&feature=plcp[/YT]
    11-14-2012 05:50 PM
42 12
LINK TO POST COPIED TO CLIPBOARD