Please drop the xbox brand on Windows Phone

[maddogmoffit]

Throwing some gasoline into the fire

I know that the xbox brand is pretty strong over in US but I do not think it's that strong elsewhere. I leave in Sweden and at least to me xbox stands for toys, games and leisure time. That's not bad but not what you want if you are trying to brand your product as an professional tool for the corporate market. I can't see anyone endorse that the personal get phones with "those" xbox toys on them. Video hub, music hub and game hub are simple and good names and should work world wide. I'm very fine if Microsoft want to brand a phone xbox and target it to the gaming market but the Lumia brand should be more target at corporate and a grown up market where the xbox brand is more of a liability than a feature.

Well that's my two cents and ymmv
/Michael

 

[zandos]

Well here in Greece at least Xbox Video is useless.... Maybe they should try to make their products and services fully available in other Countries....

 

[unstoppablekem]

I understand what you mean. I admit Microsoft's services are not very good outside the US. :-/
Sent from my PlayStation 4 using Tapatalk

 

[Muessig]

Interesting viewpoint. I think you'd be right if Microsoft were trying to only brand their phones are being for the corporate or enterprise markets. To tell you the truth though, they're aiming them at both and for the same person. They want you to be able to seamlessly be able to use your phone in your professional environment and then when you finish work for you to be able to contact and socialise and even organise your personal life, as well as offer good games through it's Xbox (or entertainment) services -- so something that can cater to all aspects of your life.

I think it's doing alright, but it's by no means perfect.