A895
Banned
The only way WP can jump ahead the 5% mark is if they can come up with an update that leapfrogs the competition and has some sort of experience that no other operating system has. Whether that be an enticing and unified ecosystem between Windows, WP, and Xbox, or wearable technology, or new phone features, but they have to create an experience that people will want. Playing catch up does not create converts.
You nailed it right on the head.