I love to rain on everyone's parade when it comes to gimmicky products, so I will!
Beats is merely a proprietary software equalizer. There is no amp or special hardware. "beats enabled" devices are a marketing ploy; there is nothing special about them. There's no real reason it can't be used with a bt headset either.
Furthermore while the equalizer certainly makes things sound *different*, whether or not the audio is improved is subjective. Audiophiles however tend to hate the equalizer and the brand name headphones since both distorts the signal drastically towards the bass (and doesn't represent the other end of the spectrum with much accuracy) which is not a true representation of the sound, so the claim that "you hear what the artists intended you to hear" is entirely false, but the average consumer loves them some bass and thinks this is good. However, for the price of the way overpriced beats headphones you can actually buy some really nice high quality headphones, rendering the decision to invest in beats rather silly. That's not to say beats is bad- the quality is better than your average headset for sure, but the performance isn't *that* much better to justify the price tag.
My work here is done. Rain-on-parade fairy awayyyyy!~~~~
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