I'm befuddled at this reasoning. If it's no big deal, why have an event at all? Why not just run some commercials with the date whenever it's announced like a movie? Or even cheaper, just put out press releases? What does it matter?
Oh, that's right.....this is a niche operating system that needs to maximize every possible opportunity and asset to succeed in a hyper-competitive landscape. That means laser-focused launches that execute AT LEAST as well as an Apple or Samsung. But that's not the case for any of the hardware devices. And as for the OS, the reviews are good, if not spectacular. But is a good review of a new operating system supposed to sway someone from buying the same iOS and Android devices their friends use? I think not.
I'm not saying the platform is doomed or I'm jumping ship. But I'm not going to act like today was no big deal and Microsoft hit a home run. They didn't. Four straight WP8-related events with few launch details is a disaster.