I was pumped when BB said they were coming out with a phone running QNX. I have a playbook and have been very pleased with it. So I think BB10 is going to be just fine in competition with current platforms. WP I am discovering is an awesome platform as well. I am finding that the phone is very stable, fluid, and a great business devise, which marketing is sorely inadequate at pointing out. They will both suffer from " no apps" drum beat. My wife complains every time there is a Martha Stewart commercial and at the end it says " down load your app at itunes". So I think that will always get feed back. I have asked several people at what point is their not an app problem, a certain number of apps, or certain apps? Its usually certain apps then the problem is individuals want different apps. So there is no Measurement for that. I want a phone that is set up to get it on out of the box and apps are adjunctive. Rich UI, simple to use, fluid, and stable. I think BB and WP are on par.