WP losing market share is only half the story. Sales are increasing. In fact, Microsoft sold more Lumias last quarter than they ever have. Unfortunately, smartphone market growth is outpacing Windows Phone market growth.
In other words, the number of WP users is going up but the total number of smartphone users is going up much faster.
This is even worse in my eyes. So, in this example, Last year, Apple sold 3 million phones, Android sold 3.5 million phones and WP sold 1 million.
This year, again example for the year, Apple sells 4 million phones, Android sells 4.5 million phones, and WP sells 1.1 million phones.
So on this it's showing sales are LOWER on WP based on the market. For all phones New phones that are being sold, LESS people are choosing Windows Phone over iOS or Android. If anything this is WORSE for WP than anything else.
Maybe at this point Microsoft has thrown in the towel for Windows Phone 8.1 and putting all their eggs in the Windows 10 launch (phone and desktop). It's only dumping low end models out there to TRY to capture market share wile it can but, even in this example, it's failing.
I can't help but think WP could be in a better place if Microsoft went right from WM6.5 to Windows 10 and not redone the OS/kernel 2 times, in between. How did they not have that foresight...
This is Microsoft's biggest failure here and they CLEARLY know it, as they are paying billions to try to get to work in their favor with a little success on a global scale.
When WM 6.5 came out(I was a fan), it was in the market change over, the iPhone was an exclusive to AT&T, Android 1.0 devices were released not too long after. Microsoft sat on WM 6.5 for another few years before we saw Windows Phone 7.
By the time Windows Phone came out, the market was already flooded with iPhones and Android devices. The Mobile stores have been out and sold millions on both platforms. Some people have had a iPhone for 3 years by this time and same with some Android devices. At this point sales are word of mouth and grow big based on this.
For Microsoft to be really in the top 2 or at least a very strong market place share, they would of had to released Windows Phone in-between the iPhone and Android, not 2-3 years later.
This is truly a story of a day late and a dime short and like I said, they are paying billions to attempt to correct it.
I would love to see WP grow HUGE, Microsoft still has a very steep hill to climb. They really need Windows 10 phone to be a major success, if WP 10 is a flop (or sitting like it is now on a global scale) and does not grow as expected, I can almost see the writing on the wall.
Microsoft is a very large company worth many billions of dollars, they are in it for the long term with devices and projects. When you have a department that is costing billons every year but, pulling in very little in return(more spent than coming in) after this long (release of WP7 to now), it is just a matter of time before it's cut short.
So, 2.7% of Millions of phones is a lot phones but, when it really DOES come down to a to a MULTI-BILLION dollar company, it's really not as much as you think.