I bought the Black and Gold Lumia 930 last month when I sold my black 1020. I was in the same boat as you when deciding because I had a very plain Lumia 1020 that didn't draw much attention. But because the 1020 was so plain, I wanted a good balance between something that drew eyes but wasn't too flashy. At first, I wanted the orange 930 but I watched reviews online and they said it was really bright orange! So I went ahead and took a chance on the black and gold. In my opinion, I love it and it looks far more elegant in person than when you see it in pictures. The shade of gold is more a bronze/gold, not a flashy yellow/gold. If you compare it to the gold iphone, the 930 is much darker. The iphone is more of a light champagne/gold. I look at it this way, if you are someone that wants to draw attention when people are up close but not far away, then the black and gold is for you. If you want to draw attention from up close and far, get a bright colored Lumia. If neither, then stick with the plain black or white.