BSOD error on Surface pro 3 during win 10 upgrade

[canepro]

A friend of mine is trying to upgrade his Surface pro 3 to Windows 10, but after the download process and all, when it gets to installing drivers (during that Circle thing that shows) his Surface shows BSOD then reverts back to Windows 8.1. What can be do? Is this happening to someone else? Please help. Thanks