Ebuka Allison
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- Feb 19, 2013
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He's not just the CEO for WP. That's why he quickly silenced rumors about Xbox and Bing being for sale. He's looking at the next big thing to put MSFT on another level. This is the point that many don't see. WP is a piece of that. Andriod may own the mobile market, but MSFT has them beat in software developement, server enterprise, gaming enterprise, and desktop and laptop hardware. I think he sees WP's ability to integrate the other MSFT components. This is one of the reasons with 8.1 you see VPN and MDM integration. The ability to digitally sign and encrypt emails and have SSL and gateway protocols so that IT departments on a corporate level can all exchange access. Initially WP was only looked to be strictly a mobile platform, but with the popularity of BYOD, and the fact that most big level corporations are already invested in MSFT, this brought another element. With the security that WP provides, more then Andriod, and the flexibility it provides, more than iOS, WP has the potential to be the replacement to Blackberries as the preferred phone provided to those is positions of leadership on a government level, and entice those utilitzing BYOD to look more in WP's direction.
Well there was also this:
The man is pretty direct. This was a bombshell to me.
The quote:
Kara: Were you in favor of the Nokia deal when it was first struck?
Satya: "I'm not going to answer that."
I think that Mr. Nadella wishes Microsoft had not acquired the phone company because it leaves Microsoft saddled with lots of employees, patents and technology to fight a battle his heart's not really in.
Not good.
Software like the Surface Pro 3?
I see that you always look at the Enterprise side of things which is a good market without a doubt. But Microsoft is now having to fave the fact that the consumer market is where they really need to shine.
You can the own the Enterprise smartphone market but what's that 5-10% of total smartphone market compared to the other 90-95% that you don't have a presence in. They want to be mass consumer friendly that's why things are cheaper and they are bringing some keyboard and mouse familiarity in Windows 8.
They want to be a part do the consumer market. But the fact remains is before you take on the best fighters in the conference you have to make sure you are trained and ready and know what you need to do before hand. They are just figuring that out now with WP8.1 but they have to also consider that:
1.)Entry level smartphone market is saturated. Android has and continues to rule this roost but they are just now making decent phones for this segment. Nokia has definitely gained some fans here as well as grow WP market share.
2.) The high end is getting saturated. We have now reached the point where you don't need to upgrade very 6 months or year, phones are lasting 2 years now. What would make those who have spent 2 years on another platform move to WP?
3.) Smartphone market is going to change this year and next year a lot. Not only is iOS going to have a larger iPhone which no doubt will get a lot of people off of Android, Google is going forward with Android Silver which is Hugh end devices running stock android with lots of marketing with strict guidelines. There might even be a UI refresh on Android if leaks are to be believed.
Android and iOS are not just sitting on their laurels. Microsoft has the added advantage of Xbox and Windows but they still fail to leverage it correctly so that they can force people to move or get Devs on.
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I believe he is referring to ways to improve WP experience, not to shut it down and look for something else.
Software like the Surface Pro 3?
I am sure, Satya, I am sure, that this is the tablet that can replace the laptop.
I think its easy to read misinformation into a story like this. He was talking to known fire breathing dragon, Walk Mossberg, known for his hate of Windows Phone. He was smart to not speak on WP to that audience because the questions would have been unspeakable.Well there was also this:
The man is pretty direct. This was a bombshell to me.
The quote:
Kara: Were you in favor of the Nokia deal when it was first struck?
Satya: "I'm not going to answer that."
I think that Mr. Nadella wishes Microsoft had not acquired the phone company because it leaves Microsoft saddled with lots of employees, patents and technology to fight a battle his heart's not really in.
Not good.
Re/Code, the site run by Walt Mossberg and Kara Swisher, is having a conference in SoCal this week, and Satya Nadella is a guest speaker. Look at this quote regarding WP:
Walt: What do you have to change that caused you to miss those turns. The smartphone was a pretty big deal. You were making them. you were making sort-of, kind-of smartphones. Then iPhone came along and Android came along.
Nadella: It's an interesting question, but should it be the one he is worried about. We have 4 percent global mobile market share. I think the question is what is the next thing that is going to make us better.
That sure sounds like he is giving up on WP8 as a platform, doesn't it? Remember, the Nokia purchase was not his idea, it was Ballmer's.
Don't just say I'm wrong, tell me why.
Well there was also this:
The man is pretty direct. This was a bombshell to me.
The quote:
Kara: Were you in favor of the Nokia deal when it was first struck?
Satya: "I'm not going to answer that."
I think that Mr. Nadella wishes Microsoft had not acquired the phone company because it leaves Microsoft saddled with lots of employees, patents and technology to fight a battle his heart's not really in.
Not good.
Re/Code, the site run by Walt Mossberg and Kara Swisher, is having a conference in SoCal this week, and Satya Nadella is a guest speaker. Look at this quote regarding WP:
Walt: What do you have to change that caused you to miss those turns. The smartphone was a pretty big deal. You were making them. you were making sort-of, kind-of smartphones. Then iPhone came along and Android came along.
Nadella: It's an interesting question, but should it be the one he is worried about. We have 4 percent global mobile market share. I think the question is what is the next thing that is going to make us better.
That sure sounds like he is giving up on WP8 as a platform, doesn't it? Remember, the Nokia purchase was not his idea, it was Ballmer's.
Don't just say I'm wrong, tell me why.