Re: Does Windows 10 mobile has a future in a world of iOS10 and Google Nougat?
Agree with you mostly except 1. If MS thinks they can attract devs by adding business users, it would be difficult. Most of the enterprises would simply lock down stores so as to block ppl from downloading fun apps on their work phones.
That's why Microsoft needs to focus on providing personal/business users/sessions/accounts (whatever you want to call it) - each with their own SIM - on the same W10M phone. Business could then lock down Store on the business login/session but you could still switch to your personal login and download your favourite game or dating app or whatever. And the sessions would need to be completely separate from each other (with some possible exceptions, say, notifications, or sharing of calendars, etc.) so both business are assured corporate data is protected and customers can rest knowing that their corporate overlords are not checking their Linkedin job applications, or personal emails and files or (gasp!) which websites they are browsing.
I see people carrying two phones all the time, sometimes even the same brand of phone (say, 2 iPhones) because the company provides them one (either directly or via BYOD) but they don't want (or are not allowed by MDM policy) to have personal apps and files in them. If they could have complete different sessions on the phone (and assurances that data could not leak into each other) I think most people would then just ditch one of their phones.
I started using Windows phones when my company issued (basic) Lumia phones to all employees that had a job requirement for a phone. Even though you could buy the phone for something like ?50 ($65) retail unlocked, most people were surprised how much they actually liked their Windows device - on an old cheap-as-chips phone!: most were not even aware that windows run on phones. Everyone continued to carry their iPhone or android phone in addition to their corporate issued phone, of course - everyone but me: I just couldn't be arsed to carry two devices that did mostly the same thing. I wonder if more people would have taken my approach if a) the phone was better quality (say a Lumia 950\XL) and b) Windows allowed business and personal sessions to be logged in simultaneously.
I really think this is one area Microsoft should concentrate next, particularly when they are clearly hoping that those companies that (still) issue devices to their employers (a la old days Blackberry or the new HP Elite X3) do so with Windows devices, due to Windows security (vs. Android) and more customisation (vs. iPhone). And business users are the only significant group of people that is a potential user of a mobile platform without a good number of quality apps such as W10M - thus justifying Microsoft's decision to target them EVEN if they were not Microsoft's main target for the company services as a whole - simply because not having Pok?mon GO and Snapchat on your work phone is usually not a deal breaker.
This (W10M work phones with work/leisure sandboxing) could provide a beachhead for W10M: corporate users would drive demand for apps while using the Windows phone running their personal sessions. Even in a BYOD environment, the ability to sandbox work and personal sessions on the same phone might be an interesting niche for that group of people who, like me, can't be bothered to carry 2 phones. At the very least, it would expose W10M to millions of people that are "forced" to use it as a work phone - and just as my colleagues and I, they might actually realise that, hey, this is not too bad, it's different (to iPhone and Android) and it has some cool distinguishing features.
With a bit of luck, business users using their W10M work phones in personal mode and a small group of users who switch once exposed to the platform at work would provide just enough critical mass (and you'd only need something like 10-15% of mobile users) to make the OS relevant for developers to at least make sure they have something on the platform. And once a critical mass of apps were on the Store, then W10M would stop being the pariah that it is for phone users. The extra users would bring developers, in a virtuous circle of positive feedback loops.