Empowering Super Bowl Ad up to 3.3 million views on YouTube. Strong marketing strategy?

[Dadstar0410]

Should Microsoft focus more on this form of marketing from here on out, as it seems to be working tremendously, or should they focus on more product-specific commercials, or a mixture of both?

 

[Jonas_H]

In my opinion, the 'Honestly' ads are very good because it's very product specific. The problem is that they're not very entertaining.

The Superbowl ad, however, is unique. I don't think they can make more ads in exactly this way.

Microsoft has to find the best of both worlds!

 

[PureView]

How do you know it's working tremendously? You can't judge results from an ad just a week after it was aired. Number of YouTube views is hardly a credible metric.

 

[Dadstar0410]

How do you know it's working tremendously? You can't judge results from an ad just a week after it was aired. Number of YouTube views is hardly a credible metric.

Idk, haha.