Again though, on the issue of apps;
A lot of people make a big deal out of the app-gap, but they never take into account how people relate to apps more broadly speaking. Nielsen reported that while app usage has gone up, the amount of apps used per month barely moved from 2012 to 2014. In addition, most users spend most of their time in only 5 apps. A fair amount of apps are either downloaded and never used or downloaded and uninstalled the same day.
So really, I think a lot of this has to do with perception. The perception to a lot of people is that they think they need this vast amount of apps available to them when in fact they still only use a handful regularly, and only a few more intermittently. I've thought about this quite a bit, and I'm still stuck wondering what else I want my phone to do which only exists on Android or iOS. For me, daily usage is;
- check mail
- check messages
- check calendar
- check weather
- use Edge
weekly adds;
- check facebook
- check exercise app
- use Groove Music
- use Wallet
- use One Drive
So I'm literally right on average in terms of app usage, with only about five apps per day, and those apps exist on all platforms. The extended used apps also exist on all platforms. I've had conversations with people about this, where they declare that the platform is dead because there aren't enough apps, and I explain that all of what I want to use is available on W10M, and they try to explain to me that there are apps that I want to use that don't exist.... but they can never tell me exactly what those apps are!
So again, I think there's a disconnect between a general public perception of the apps available and the actual need of the individual. At this point, there would have to be a pretty great app that I'm missing on W10M in order for me to consider giving up the benefits that it offers.