Highs and Lows Part III: Microsoft's Smartphone Strategy - Rules of Engagement, Business Unusual

[Windows Central]

In this piece, we'll look at how Microsoft is addressing the challenge of engaging the millions of users acquired through its low-end strategy. We'll observe how Microsoft underwent massive but necessary internal changes. Changes initiated to reorganize the company around a vision of deeper team integration to create products representative of a synergy of Microsoft's diverse strengths. We'll ultimately see how these products are designed with user engagement in mind. This piece will reveal how Microsoft has laid the groundwork to engage users of it's mobile phone platform.

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