brmiller1976
New member
Spiffs alone don't sell phones. If they did, the Palm Pre would have dominated the mobile marketplace (Palm paid a high spiff per phone).
Salespeople are also evaluated on whether there's churn or returns as part of their overall performance evaluation. If someone purchases a phone on the salesperson's advice and returns it a few days later, it dings compensation as well as overall evaluation.
As a result, most salespeople are under pressure to sell a profitable phone that the end user will enjoy AND likely not return. The profit pressure means that iPhone is not always the best sale (due to high subsidy costs), but the "familiarity" of Android means it's safe for a lot of users as well. WP7 had high user satisfaction, but at some carriers (especially Sprint) it had a high return rate.
Microsoft can only truly disrupt if they sell a BETTER phone at a LOWER price with a GREAT experience. They have to get all three right to even be in the game.
Salespeople are also evaluated on whether there's churn or returns as part of their overall performance evaluation. If someone purchases a phone on the salesperson's advice and returns it a few days later, it dings compensation as well as overall evaluation.
As a result, most salespeople are under pressure to sell a profitable phone that the end user will enjoy AND likely not return. The profit pressure means that iPhone is not always the best sale (due to high subsidy costs), but the "familiarity" of Android means it's safe for a lot of users as well. WP7 had high user satisfaction, but at some carriers (especially Sprint) it had a high return rate.
Microsoft can only truly disrupt if they sell a BETTER phone at a LOWER price with a GREAT experience. They have to get all three right to even be in the game.