what I'm trying to say is that many people do care [about big numbers on spec sheets], and that Microsoft can't just ignore that.
We certainly agree on that one! :smile:
I'm guessing we differ only in how we think Microsoft should react to that situation. I'm guessing you believe Microsoft has no other option but to prepare WP for a specs war with Android. Basically, that WP should adopt the same hardware focused strategy of continually and incrementally improving the spec sheet. I would disagree.
I think Microsoft has two fundamental choices. They can either (a) let everyone else decide how WP8 devices should be judged and stacked up against the competition, likely resulting in a specs war as Google is the market leader, or (b) they can attempt to define that themselves.
A large part of current smartphone culture stems from Google deliberately choosing to delegate that marketing task to hardware manufacturers. Being hardware manufacturers, it isn't surprising that they decided to compete on specs. That is what such companies have always done, actual benefit to the consumer be damned. Apple has shown an incredible talent for defining this themselves and working market perception to their benefit. As far as I can tell, Microsoft hasn't chosen to do anything at all. They seem complicit in allowing everyone else to choose their own terms by which to judge WP... it's a PR ship without a rudder.
Stated differently, Microsoft hasn't given the WP community a single thing to hold up against Apple or Android or even BB. Consequentially, against Android, WP must compete based on specs. Against iOS, WP must compete against Apple's image and their reputation for robustness and simplicity. Against BB, WP must compete on security and "enterprise readiness". Everyone else has setup the battlefield on which they intend to fight, except Microsoft. How great is it, that WP must fight every battle on everyone else's home turf? Microsoft is doomed to loose all those fights if they can't offer a compelling narrative of their own.
I'm not saying WP is inferior across the board. I wouldn't be here if that were true. WP's current advantages just aren't easily reduced to simple and marketable concepts.
Since Microsoft has so far failed to introduce any narrative whatsoever, many naturally look to the largest battlefield were a specs war is being fought (1080p, 8-core CPU's, 4GB RAM, etc), which really amounts to nothing more than playing into Androids oily metal hands. WP just isn't setup to do that. There is no happy ending at the end of that path.
To sum up, I agree that Microsoft can't ignore the people who think that specs are the proper way to judge a smartphone. But that doesn't mean WP must fight by Androids rules. Microsoft just needs to provide us with a better narrative. Microsoft needs to make a more compelling argument who WP is for. That doesn't need to be the same market segment that glorifies hardware specs (which is actually quite small).