I'm hanging out in the UK for a while, and dropped by a PC World/Curry's store in Edinburgh to see the Surface 2. Sadly, the crap retail experience I've seen in places like Best Buy in the US was apparent here. The first display visible in the PC World store was for the iPad. The regular and the mini versions were both turned on and connected to the internet. A long table of Android and Kindle tablets was in the center of the store. All models were turned on and internet connected. They were either on their lock screen or on a display mode. The Windows notebooks were one row over. These were also all turned on and were all running the new Windows retail display mode. I was struck by how many of the devices were non-touch. At the middle of the store, on an end cap was the new Surface 2. No signage, nothing to indicate it had just been released. The display model was the 32GB version and there was no price tag for the 64GB option. The Surface 2 was asleep. I woke it and noted it was not connected to the internet, which of course makes a rather stunted experience for a tablet. There was a PC World WiFi signal available, but I couldn't connect the Surface to it because it required a password. There were also exactly two accessories on display. I really mean two. One cyan touch cover and one video adapter. That's it. There was also a Surface Pro on display. It was not the Pro 2. The Pro was turned off as well. I turned it on and it was also not connected to the internet. There were at least 6 employees buzzing about the store. Not one approached me while I was playing with the Surfaces. Every time I see this kind of pathetic experience, I understand exactly why Microsoft had to get into the retail business, but until they can get those stores to places like Edinburgh, they need to stay on top of their retailers and go knock some sense into them when needed.