Re: Is Microsoft's "business approach" working-out well for Mobile?
Thanks for the link. However, I don't find the article convincing at all. In his analysis Zac doesn't consider much beyond "lightweight OS" (W10M) for low end devices vs. heavyweight OS (W10oA) for high end devices. That's a very narrow view.
In particular, it completely ignores the reasons why W10M was created in the first place. W10M is a far more secure OS than full Windows can ever be (among many other things also by requiring users to download software through a managed store). It requires almost no administrative/maintenance work like desktop Windows does (no registry rot, no unclean uninstall etc). It deals not only with keyboards and mice, but also with touch. It scales well on high dpi displays like the ones smartphones have. And much much more... the Win32 desktop environment will not achieve any of that easily, at least not without sacrificing compatibility, which is not an option.
All of the above things are still required! It's expected from a modern OS. What version of Windows delivers those features without including Win32 and the desktop (the inclusion of which would negate all the benefits)? W10M? Windows Cloud?
I have not read enough about the Windows Cloud SKU to really understand it. If it is true that it is really only a version of Windows that is limited to using apps from the Store (a.k.a UWP apps), well guess what? We already have that! That is exactly what W10M is.
Lastly, Zak mentions that W10M could be repositioned for more than just phones, but it actually already is. It was said from the outset (over two years ago) that W10M is also for tablets.
So, take W10M, install it on a 5" device with a foldable display that can be unfolded to 10". Rename the OS to Windows Cloud (despite having nothing to do with the cloud). Presto: Surface booklet (or whatever they call it) running Windows Cloud... actually W10M repositioned as a Chromebook competitor rather than an Android competitor.
I would not be surprised if Windows Cloud is just the next big iteration of W10M but rebranded.
Some might think that makes no sense, because W10M (the OS) must look different on a tablet than on a phone. That is wrong. The OS stays the same. It's the individual apps (dialer, people, contacts, photos, etc) that adapt their UIs to different screen sizes. That's what continuum is, and that is encoded in the individual apps already today, not in the OS.