why windows phone fall?
nokia/microsoft don't know which audience to target.....i'm from india so i talk keeping india in my mind...
apple target premium segment they succeed...only rich ppl buy apple if some other user using apple i'm sure they have relatives who are living in usa(mostly claim and send them to india)...now apple wants to improve it's sale in next battle ground india so they decided to increase advertising,these day's i'm watching nearly 4-5ads in 1hr.they also started emi option.
google/android omg! so much junk these days..gone days when i bought s3 in 2012 where if you want good device u have to shell premium price..those days chinese use to make some ****** devices with 3/4 loud speakers
.... fast forward 2014/15...chinese oems started enterning next battle ground india with premium devices,low price,online sales.....so samsung started emi option too.
nokia used to have great name...still windows doesn't sold great..they just don't know whom to target(apple/android/make own customers)...they chose make own customers(majority guys who are still supporting windows phone)...elop was right for not selecting android as future(see htc,sony,etc don't make huge profit,samsung started to suffer too because of cheap chinese oem)...elop should have choosed android(short term) and windows(for future) in that way nokia would have been competing samsung and i guess microsoft doesn't give **** about windows mobile anyway.
many know microsoft doesn't give importance to windows mobile..apple/android have ability to copy(fast)..wp7(****),wp7.5(dog ****)...wp8(okay),wp8.1(fine)....so microsft took 3 major iterations to include general features like action center/cortana/folders etc....even win10 lacks many features which are present in android and apple..
apart from apps there are more problems like lack of dedication from microsoft,lack of oems(cheap devices like android),lack of interest targeting consumer of competion platforms,lack of processor support to build cheap device,lack of word of mouth,lack of intilligent advertising(learn chinese oem(xiaomi/one plus one)...many ppl in india think gmail is best compare to yahoo...they even don't know outlook is an email client...IT ppl think outlook is only used in office phew.
no surface mobile doesn't help windows because remember surface rt version...surface pro 3 was hit because it run win10 full version...can surface mobile run windows full version...no,i think they just move continuum dock components into mobile.
windows mobile have alot of potiential microsoft must invest in some startup who can make cheap devices like chinese oems(who don't want to make windows mobile) and copy good/useful features as fast as they can from apple and android plus include their own features instead of using iphone during holidays or making iphone,iphone pro...
no win10 is not dead until satya say so..i think in future they release single device like iphone and handover low,mid to other oems(if windows 10 succeed) otherwise they decrease their resources more...so i think windows mobile not going to end.