Such a cool device! But they could definitely expand the Surface Dial settings.
I have no idea why Microsoft is wasting so much money on packaging.

The box is friggin huge!!! You can probably fit 9 Surface Dials in the box.

The Surface Dial is tiny and in the corner. The rest of the box is tons of packing material.

Packaging is really high quality like the rest of the Surface line.

The bottom sticker has instructions. You can peel it to reveal a sticky rubbery surface.

The bottom is magnetically attached. You pull it off to show the AAA batteries. You see the Bluetooth pairing button.

After you pair it in the Bluetooth devices settings, you'll see a "Wheel" settings.
Out of the box, it works pretty well. On my dial, I chose to have volume, scroll, zoom, and custom tool. Volume is as you expect. Scroll in a web browser will let you scroll up and down the page. Very smooth!
I have the old Adobe Creative Suite 5. So in Photoshop, for example, the scroll will scroll up and down the page. The zoom will zoom in and out of the artboard at 100% increments.
For the custom tool, it has so much potential but it's so limiting!!!! ARGH!!! It lets you customize a keyboard keystroke. But it doesn't have so many keys so you can't do many keystroke combinations. By default, it's set to CTRL + TAB and SHIFT + CTRL + TAB. So in Photoshop, this lets you flip between different pictures. However, I would love to be able to use the dial to change brush sizes on the fly. With a keyboard, you press either the [ or the ]. However, those keystrokes are not available! So many possible Photoshop keystrokes I would've loved and it seemed like every keystroke I would like was not available. Like the "=" key is not available.