reading some of the comments since I last posted on pricing reminded me of a very interesting point that a instructor of one of my previous job's boss brought in said (product manager class)
my instructor was coaching a nail polish company on selling their products, they had a really good nail polish line that they decided to sell at low price to beat the market (apparently these polishes are as good as if not better then the high end ones... don't ask me i don't know what high end nail polish means....) but they didn't sell at all, after a month they brought the instructor in and he asked them to raise the price to comparable price to other high end nail polish without doing anything else (such as rebranding/marketting/etc) and they sold out of all those nail polish that were sitting in the warehouse within a week
What he basically told us was the fact that having a cheap price doesn't mean it will sell the product, sometimes it will actually be seen as a negative
So here is my perspective after remembering this class, we are techies, we know good tech from bad tech, but for the regular joes they evaluate products based on their own knowledge and a big easy "spec" that helps a lot of the time and that is the price, usually a higher priced product "should" be better than the ones lower it (i know it isn't really that way, but that's how many people buy things) So if a 32GB L1020 sells lower than the 32GB iphone5 its easy to make the assumption that the L1020 doesn't work as well as the iphone
now I know this might sound strange, but pricing a product isn't as simple as some of us may think, cheaper != easier to sell sometimes, cheaper is always easier to sell after the original price is high though, (part of the reason why some retailer deliberately post a high regular price then cut it in half to con buyers into thinking it's much cheaper now and they are getting a great deal....)
another point would be that Nokia is trying to get a product at every price point, and I guess this is the ceiling of that