Lumia 830 doesn't seem to be 10MP

It's not at all marketing or adversiting, it's the reality. The sensor is round, you have to crop a rectangle out of it.

Look at this illustration (for the Nokia 808, it's the same for the 1020, and, the principle applies to your 830)

http://www.esato.com/gfx/news/img/nokia-808-pureview-41-megapixel-image-sensor_1330382356.jpg

Excuse me sir, but there is something that I don't understand about the sensor being round.

[video]http://www.wpos.com.ua/wp-content/uploads/2012/09/Nokia-808-PureView-vs-Lumia-920.jpg[/video]

As you can see, the sensor is not round. The sensor cage is round but the sensor is not. Also never heard about round sensors in phones. Guess I have to study this but sensors are rectangular. Can you point some that are round? And in Lumia 830?
Thanks
 
Looking at the picture, the circle is probably the image produced by the circular lens. The sensor is rectangular. It does need to be bigger though as a result of having the width of the 16:9 shape and the height of the 4:3 shape.
 
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Excuse me sir, but there is something that I don't understand about the sensor being round.

[video]http://www.wpos.com.ua/wp-content/uploads/2012/09/Nokia-808-PureView-vs-Lumia-920.jpg[/url]

As you can see, the sensor is not round. The sensor cage is round but the sensor is not. Also never heard about round sensors in phones. Guess I have to study this but sensors are rectangular. Can you point some that are round? And in Lumia 830?
Thanks

What bokchoy1 said. Actually, most sensors are 3:2 ones, and you need to extract 4:3 or 16:9 out of it. I suspect the circle represents, for Nokia, the usable part of the sensor because of optics.