While I agree that MS has not done well in the mobile market, they are far from clueless on how to run a business. That's a bit of an exaggeration.
Also, what is promition?
Sent from mTalk on my SP4
I didn't say a business, I said business and marketing SOMETIMES, meaning they are clueless in the mobile world. They are so out of touch with the consumer.
All in all, they got what they wanted. The Microsoft name is known for business applications all over the world, from Office, to Windows to Server applications (Windows server 2012, 2106), etc. For the most point they are very respected for this with business. Any IT professional knows, don't touch a Microsoft product when it's first released, Wait 6 months before using it but, other than that good.
Xbox is the one excuse from this but, the gamer community is a whole different type of customer.
The thing is, when you get a teen who looks at Microsoft and they are NOT a gamer... Microsoft is not cool or hip. Apple always does those HIP looking ads, so guess who looks better ?
Microsoft is just so out of touch with the consumer... They need to market to NON gamer in a hip way and maybe they can get someplace..
When it comes to mobile marketing or reaching the consumer, they are clueless.