Microsoft's advantage over mixed reality rivals: It has an actual product

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Microsoft's Joe Belfiore, Terry Myerson, and Alex Kipman celebrate the reveal of HoloLens (2015).
With a $22 billion contract under its belt, Microsoft is currently the only company in the world making money on mixed reality, and that's a big deal.
Like many in the tech industry, I have been following the evolution of virtual reality (VR), augmented reality (AR), and mixed reality (MR), all now under the rubric of extended reality (XR). Suffice it to say that the entire category has generated far more interest than actual usefulness beyond just gaming (looking at you, VR).

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