I understand what your saying, and sooooo many people would agree with you, including me, but, I don't because I appreciate what Microsoft is doing with WP7 (I'm not saying you don't) it's all about simplicity and intuitivness, every once in a while I'll see articles of people with "what multi-tasking interface should look like" or something to that effect, and I always completely completely disagree, they always end up over complicating in some aspect or another, and that isn't what Microsoft is trying to do. I can understand the people coming from Android wanting to see a little bit more customization options (I had a Moto Droid before getting my HD7) and at first I was like, wow this was a step backwards! lol but I learned to love the minimalist feel it has, and in my opinion, it's the simplest (most simple?) OS to use outta all of em. In order from complex to simple (now try not to confuse this with ease of comfort of using an OS a lot of people do. I'm also only including major OS's within the U.S. ) : Blackberry, Android, WebOS, iOS, Windows Phone 7. that is based on layout and level of intuitive use, the way I compiled this list is by remembering the first time I used the device and compared how long it took me to do certain things on it, mainly major things like placing a call was first in line, text message was next, sending an email followed, and finally browse a web page on the device was the last thing I tested and using that I saw how difficult a device would be in the long run in terms of getting frustrated with it lol