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Battle of the Brands 2015
This report digs into consumer feedback for various product offerings from Amazon, Apple, Google, Microsoft, and Samsung to detail the strengths and weaknesses of each brand
This report digs into consumer feedback for various product offerings from Amazon, Apple, Google, Microsoft, and Samsung to detail the strengths and weaknesses of each brand
- While Apple and Microsoft delight, consumers are more disappointed in Google, Samsung, and Amazon hardware overall
- Amazon is the only brand with high delight scores for smart home products from happy Echo users, whereas smart home products are dragging down delight scores for the other brands
- While Google owns Android OS, their Nexus hardware that utilizes this is not producing happy users