Pink windows store icon? Am I missing something?

[SammyD97]

Earlier today I was watching tv when an add for some health service popped up. They have an app on all three major platforms but the strange thing was that the windows phone store icon was PINK! The Android and iOS ones were normal but Windows Phone was PINK! Pink I say! Am I missing something here?

 

[xandros9]

Artistic liberty that supports breast cancer?

 

[SammyD97]

Artistic liberty that supports breast cancer?

That's what I thought at first but then why just the Windows Phone logo and not the others?

 

[OldMillXxX]

Maybe because only WP allows us to customize our tiles....