Redeem digital copies with Microsoft.

[Scott Harvey1]

When I purchase a bluray that comes with a digital copy I have to redeem with iOS or android but why not Microsoft so I could watch it with my Xbox. It seems like missed opportunity for Microsoft to keep people using their products and ecosystem.

 

[MikeX74]

It's not just about Microsoft. Content providers have to make those files compatible with XBOX or WP/W10M, and so far, they're choosing not to.