A good read....
Exclusive: CEO Nadella talks Microsoft's mobile ambitions, Windows 10 strategy, HoloLens and more | ZDNet
Satya Nadella's post-keynote interview by ZDnet's Mary Jo Foley
Nadella on the future of Windows Mobile...
text of interest...emphasis mine
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"Therefore, we have to be on the hunt for what's the next bend in the curve. That's what, quite frankly, anyone has to do to be relevant in the future....We're doing that with our innovation in Windows. We're doing that with features like Continuum. Even the phone,
I just don't want to build another phone, a copycat phone operating system, even:"
"So when I think about our Windows Phone, I want it to stand for something like Continuum. When I say, wow, that's an interesting approach where you can have a phone and
that same phone, because of our universal platform with Continuum, and can, in fact, be a desktop. That is not something any other phone operating system or device can do. And that's what I want our devices and device innovation to stand for."
"
Last week's announcement was not about any change to our vision and strategy, but for sure it was a change to our operating approach. The way we're going to go about it. I'm not going to launch a phone a day. I'm going to focus on a few phones that actually grab share that, in fact, showcase our uniqueness."
"
If no OEM stands up to build Windows devices we'll build them. There will be Lumia devices."
" If there are a lot of OEMs, we'll have one strategy. If there are no OEMs, we'll have one strategy.
We are committed to having the phones in these three segments"
" If anything, the free upgrade for Windows 10 is meant to improve our phone position. That is the reason why I made that decision. If somebody wants to know whether I'm committed to Windows Phone, they should think about what I just did with the free upgrade to Windows, rather than -- hey, I making four more phone models of value smart phones."
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So Nadella's vision for the future of Windows Mobile (phones) seems to be that it is one part of a larger integrated operating system that is Windows 10. Windows Mobile(phones) is but one part of Windows mobile(OS) Tablets/Hololens/Band/Phone/etc. These are integrated through Universal apps, Continuum etc. And just as importantly, Nadella emphasizes that this integration across devices is the focus of where Windows (and Windows Mobile) is headed. Integration>Synergy>Innovation>Growth. Nadella says that while the business approach has changed, the vision hasn't ....the devices will be unique w/innovative features...that tie the users' IT access together across the broad platform that is Windows 10. The focus is on innovative useage rather than packaging. At least that's my take. To me the future of Windows Phone looks open-ended.