I was one of the last people to admit that Windows Phone was truly dead. I defected to the Google Pixel back in November of 2016 due to lack of apps, not so great (but improving) battery on my Nokia Lumia Icon running W10M and lack of new phones on Verizon. I was also sick of Microsoft's failing to deliver on anything it promised to save Windows Phone. Aside from the battery life and lack of apps, I still say Windows 10 Mobile is the best operating system to ever exist for phone. If you knew how to use Windows 10, then this phone was easy to figure out. It was so seamless to move between the phone, tablet, laptop and desktop thanks to the unified interface and well connected environment. All the things that Apple users brag about, the Windows environment could do and do it better. Now I feel that my phone is cut off from my computers and I feel that I have to use the not so great Google environment to link everything together now. It is such a shame. Windows 10 Mobile had so much potential and it was killed before it could show it. If Microsoft made one last ditch effort to save Windows Phone right now and was looking for suggestions, here are mine:
1.) Modernise Windows 10 Mobile. Everything feature-wise that Android and Apple are doing, W10M needs to follow suite. The meat is there. They just need to advance it by the 2 years where they seemed to have left off in 2015. It needs to be smooth, intuitive and elegant. Cortana could also use a make over and some love as well.
2.) Release the Surface Phone. Microsoft underestimated the "shiny factor" of a standardised iconic phone. There was too much number soup going on with the Nokia phones and which mobile service carried what. People don't want plastic generic looking garbage with confusing model numbers like 820, 821, 925, 928 etc, they want names like Galaxy, Pixel and iPhone. The only number that should be in the name is the generation number. People want high quality and class from a phone wrapped in aluminium and glass. The Icon was kind of that phone, but the fall short nature of WP8 and lack of apps let it down. The iPhone and Galaxy are not just phones, they are also fashion statements and the Surface Phone needs to be fashionable as well. It also needs to be packed with enough features to make the the mobile techies drool. Things like a great high res screen, a great camera, SD card reader, fingerprint reader, great speakers, long battery life, water proofing, wireless charging/interface are just some of the things this phone needs to have.
3.) Drop the ARM on said Surface Phone. Take advantage of the x86 capabilities of W10M. I wish the Intel Atom x3 or something like it was still around. This would further unify the environment especially in Continuum. How cool would it be to be able to run a starter version of Windows 10 in Continuum that was capable of running any software that windows could run within reason of the phones hardware. This would also make the phone a must for the Enterprise environment as well.
4.) Unified App Store. Unified apps over the entire Windows 10 environment including XBox. Hardware horsepower and interface limitations should be the only factors if it is compatible or not. Since everything would be running on x86, app development would be easier for the entire Windows 10 environment.
5.) Make it easy to port apps from Android and iPhone to run on said Unified App Store while encouraging developers to develop apps. If the app development portion fails, the Surface Phone will fail. In fact, this should be started along with the Unified App Store before the phone is released. Dangle this godly Surface Phone over the peoples heads while getting them excited for it to hopefully create more incentive.
6.) Stop lying to people. Stop promising features and upgrades and getting everyone excited for them, then quietly sweeping them under the rug. If you promise it, then deliver it.
7.) Advertise Windows Phone as the "must-have" for anyone using Surface, XBox and Windows 10. Advertise how it seamlessly works in the environment and how Windows phone is no longer the generic app-less phone it once was.
8.) Get with the times. Phones have moved beyond just interfacing with its respective OS environment. Cars, devices and homes are getting smart and Microsoft is far behind in interfacing with them and needs to get caught up. If I can't do things like change the temperature of my Nest, cast Rick and Morty to my TV, or pull up Google maps on my car's navigation system, then there are going to be problems.
9.) Work with accessory manufacturers. Some people like to clad their phones with bling. Others, like me, protect their investments with Otterboxes. The Surface Phone will need to have these accessories at ready upon it's release.
Those are just a couple of my thoughts. It felt good to get them off my chest. But unfortunately, it will not change anything. Microsoft has declare defeat and there is nothing we can do. If Microsoft does reintroduce an epic phone under the Surface banner that has all the features and apps of my Pixel, I would definitely come back. The meat of Windows 10 Mobile is just that much better than Android.