Smartphones are dead, part IV: The numbers speak for themselves

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Dec 17, 2013
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Smartphones are dead, but not because these pocket-sized tablet computers have become obsolete.
Smartphones are dead because of a combination of technological advancements and the even more substantial impact of how we as users have evolved in our expectations and usage of these devices. We, in practice, have moved smartphones more to the position of a personal computer than a phone. The smartphone is dead because it has evolved into something else: a mini-tablet PC.
We've moved smartphones more to the position of a personal computer than a phone.
The full breadth of the personal computing landscape is shifting. It is moved by the fluid mobility of our digital experiences. These experiences, by virtue what they are, compel and are compelled by our physical mobility. Tech companies like Microsoft, Apple and Google have attempted to remain in lockstep with this evolution by creating ecosystems of cloud-based computing to manage users' digital experiences. PC and smartphone (mobile-first) manufactures have iterated and evolved products, even switched roles, in attempts to keep up with the diverse demands of a personal computing industry that is in a state of flux.

Throughout this series, I have presented an analysis that the industry is evolving away from an iPhone- and Android-supported smartphone model toward an all-in-one ultra-mobile PC model, backed by Microsoft's Universal Windows Platform and Continuum. In addition to our previous analysis of the firm's market positions and personal computing strategies, recent data from IDC and Strategy Analytics seem to support the analysis thus far presented in this series.

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