Spectrm helps brands boost customer engagement with bots

[Windows Central]

We've all had experiences with bots that felt — well, too-obviously robotic. And while 80% of consumers are more likely to purchase a product when an experienced is personalized, messaging is still the preferred communication form. While we can all agree that the most successful marketing conversations for businesses feel human and authentic, it can be challenging for teams to find a way to do that at scale. That's where Spectrm comes in: this solution offers up a customer-focused approach to marketing automation through personalized, one-to-one conversations.

Full story from the WindowsCentral blog...