I've had enough. Microsoft doesn't get it.
This week was rough. I went through a divorce. Wifey and I are fine. W10M and I are not. I love the W10M GUI and my Lumia 950XL. After giving up on Symbian, I went through all the iterations of Windows Mobile with HTC Mogul, HTC Touch... then I flirted with Android phones for a few years.
Windows Mobile 8 caught my attention but I already had been an Android user for years. When i found a Lumia 520 for $25 I started "playing" with it on the side. It was sluggish, but the GUI had promise and I started falling for Windows Mobile again. I picked up a Lumia 640 for $50 and soldered wireless charging onto it and made it my one and only phone.
After a year of use and the release of W10M, I was all-in. Microsoft, PUT MY LIFE IN SYNC!!! My company offered me a free Galaxy S6, but instead I paid out of pocket to buy a Lumia 950XL at the Microsoft Store. I was in love and cheered on the promise of unifying Windows 10 across all my devices, Desktop, Surface Pro 3, Lumia 950XL and XBox One. Ok, so my Band and Band 2 weren't Windows 10.. but it worked well (until it didn't).
I was more than a Microsoft advocate.... I was their APOSTLE! OneDrive had matured. Groove music was getting pretty dang good. Maps was actually good. My life was unified and Cortana was orchestrating it all.
Then as I was leading my own personal charge, the Microsoft troops weren't following me.
Microsoft cancelled the Band 3. Bummer. Microsoft halts HoloLens. Hmmm. Development of Win10M wasn't keeping pace. It seemed like it was being developed by a skeleton crew while the rest of their programmers worked on apps for iOS and Android. What? As far as I could tell, there was zero spent on advertising Band, HoloLens or any Windows Phone. Did you blow the budget supplying the NFL with Surfaces? And where is that Surface Phone?
Then I raise an eyebrow to "retrenchment". It sounded too much like retreat... and retreat without a plan at that. Somehow, Microsoft had the vision they could leverage Windows 10 computers to open the gateway to the mobile world. I hope the person that dreamed that up is being paid commission-only on Windows phone sales.
Well screw you, Microsoft. I'll believe more in you than YOU DO YOURSELF. I was determined to stay with my 950XL. No app, no problem. I'll use the mobile web version. If that didn't work, I convinced myself I didn't need that service anyway. Mobile banking? No thanks (I guess). Paperless airline tickets? For sissies. No fitness apps that work properly with trackers? I'll just pump iron and grunt.
Then my company offered a free Galaxy S8+. I'd been traveling, weary, low on sleep and weak. I said yes, I'll take one.
I'll be just like the Microsoft Store. I'll take an S8 and install all the MS apps on it and all will be fine. Ummm nope! I downloaded an app that gags Bixby and I inserted Cortana in his place. Cortana, don't be mad at me.. it's not you, it's me. Please stay with me on my Android journey. "Hey Cortana, Set timer for one hour". Cortana, "Ok, here is what I found". No, Cortana. Not a web search on time of an hour. She must resent me.
Outlook on Android looked familiar, but it was separate. It didn't mesh with everything, like that one guy in the office that works well alone but doesn't play well with others. But all wasn't bad. Skype, Skype for Business, OneNote, OneDrive, Teams, MSN Money, Office Lens all worked and worked even better than they did on Microsoft's phones!!
It became abundantly clear. Microsoft doesn't get it. People buy from ecosystems that are PERSONAL to them. We eat-with, work-with and sleep next to our digital buddies. If MS apps don't work well with our phone's ecosystem and we have perfectly good alternatives, why would we use Microsoft's versions. Does MS really think Apple and Google with every tightly integrate their apps or even allow them to?
Don't tell Cortana, but she's on the way out. I may ditch Outlook, too. Skype? Teams? Why? I could use Slack. Once my mobile world is in sync, why not mesh my other devices? ChromeOS is maturing. Google's GSuite is better integrated with Android than MS Office. Google and Apple are getting good living room devices that can replace the apps I use on my XBox.
Microsoft, you are in danger far beyond the mobile market and you don't even know it.