Jas00555
Retired Ambassador
I know that. What I mean is, Microsoft forges this relationship with a company, but doesn't bother to ask that they also make their app available on their phones?
It doesn't really work that way. Just because a company makes an app for one platform, doesn't mean that Microsoft can convince them to build another app. Starbucks obviously believes (and rightly so) that they'll get a better ROI from early adopters who spend $200 on a band as opposed to people who buy low end phones.