The rumoured features for Windows Phone 8.1 has got me excited for the platform. But there is a nagging feeling that it may be too little too late. After 3 years in the market place, it has only managed a paltry 3% market share. Android, love it or loath it has become the default choice for tablets and smart phones. It has in fact become bigger than Google itself in that they themselves have lost control of the OS and are trying to rein it in. As for the future of Windows on phones & tablets, I'm not sure where it will be heading. Somehow, I feel whatever changes and features are announced at Build, the market gap has widened so much that Windows Phone will never be able to catch up. It maybe the case of closing the stable doors after the horse has bolted. I'm a WP fan and love the OS, but in all honesty what do you really think? Are you as optimistic as when you first bought into the platform?
To answer your question, yes it is probably too little, too late for market share. Windows phone needed all these features from day one if it was to seriously make a dent in this market, but I ask you and everyone these question's;
Why does it matter to you and everyone of the same opinion how much market share Microsoft has in the mobile phone business? If you enjoy windows phone and the people you know who have a windows phone enjoy theirs, I ask again, why does it matter if another person on the other side of the world or another stranger in your town owns a windows phone?
Surely the only people who should be concerned about market share are Microsoft directors, employees and shareholders?
Because I mostly enjoy owning a windows phone and I am looking forward to these new features that may be coming in April, but people should look at the fact that owning a windows phone is great for them and their families. It does not matter whether Microsoft has 3% or 50% market share to me. There are popular companies and developers that are still to port apps over to windows, but why is that? Is it because of market share or is it that they have signed exclusivity agreements with IOS and android? Because 3% of a global smartphone industry is still a lot of people and nice chunk of money is still to be made out of it.
Or is it just a popularity contest so people can come on forums and say we are the greatest mobile phone platform?