Time for Microsoft to really push Band

[DroidUser42]

In the Windows environment, Wellograph, Surge etc are taking dollars that could/should be heading into MS' coffers.

I don't think MS cares. What they really want is multiple vendors feeding Health/HealtVault. While Apple might be somewhat successful, I with their limitation to the Apple ecosystem, I don't think they're even in that game.

 

[Richard Culverhouse]

Why does it pi$$ you off? Is it because its Apple? That's silly.

MS, along with others, just need to do better.

The way those fools gush over anything Apple pisses me off lol

 

[ajayden]

The right marketing for Microsoft would be to announce the global release of Microsoft Band, at the Build Conference thats coming up.

 

[hotphil]

The right marketing for Microsoft would be to announce the global release of Microsoft Band, at the Build Conference thats coming up.

...with availability starting pretty soon.

 

[MikeX74]

By the action on the stock market Apple stocks lost a lot of money after the announcement seems not many people were impressed with the watch. Guess it didn't go over to big on wall street. Seems it might be a flop

Since the stock always goes down after a keynote, I wouldn't use the current share price as an indicator of the Watch's potential success or failure.

 

[AndyCalling]

I don't believe in the MS band. I think it's a fairytale. There's more evidence for the existence of Father Christmas.

 

[mhc48]

I already saw a glossy TV commercial for the Apple watch last night. And two news stories and one radio piece talking about Apple watches interfacing with medical researchers on biomedical data collection. Who has seen any of these things concerning the Band?

 

[Shad0wguy]

I already saw a glossy TV commercial for the Apple watch last night. And two news stories and one radio piece talking about Apple watches interfacing with medical researchers on biomedical data collection. Who has seen any of these things concerning the Band?

Because mass media has a hard-on for anything Apple. Plus the Band was somewhat hard to come by. Hopefully with the Bestbuy release it will get more publicity.

 

[ALpHa.Q.RoUgH]

Isn't Microsoft in the market of trying to sell it's services and licensing to OEMs as a way to make money? I don't think Microsoft is really into the hardware market like Apple is. Microsoft has been primarily known for allowing OEMs to do their thing as long as it uses Microsoft services, hence why you now see Office on everything now from Microsoft all the way to iOS & Android.

 

[mhc48]

Because mass media has a hard-on for anything Apple. Plus the Band was somewhat hard to come by. Hopefully with the Bestbuy release it will get more publicity.

Media intoxication with Apple does not go so far as them creating and buying air time for Apple Watch ads. The ad was created by Apple and the air time was bought by Apple. That's just marketing which Apple has always been far better at than MS. The news stories were as a result of press releases and press packets sent out by Apple. MS has done little to create awareness of Health Vault, probably most Windows Phone owners don't even know about it. Other than Starbucks, no other large companies have apps or features that interact with the Band. In most of the articles comparing sports and activity bands generally, MS's Band is lost in the miasma or left out entirely.

I love many of the things MS is doing lately and it is starting to get good press, but it isn't (effectively) putting cash into advertising and PR about its products.

 

[MikeX74]

Re: Time for Microsoft really push Band

The Band is already far better then Apples new watch. A world wide launch is all MS needs to beat Apple IMO.

A world-wide launch won't do any good if Microsoft stays with its current strategy of NOT advertising it.

 

[MikeX74]

Time for Microsoft to actually advertise it. It's kind of hard to sell something to the general public if they don't know it exists.

 

[hotphil]

Time for Microsoft to actually advertise it. It's kind of hard to sell something to the general public if they don't know it exists.

Little point in advertising something when there's no inventory. That tends to disappoint.

 

[DroidUser42]

Little point in advertising something when there's no inventory. That tends to disappoint.

Why advertise when you keep selling out of the stock you have? Plus, MS Store isn't the best way to reach everyone. I think a nice media campaign to coincide with the availability in Best Buy would be the way to go. Let them know what it can do, now, for less, without switching to Apple. Give them something to reference the iWatch against.

In some ways the Band and iWatch are completely different things because there's such a big difference in functions. Time will tell who figured it out. Apple isn't perfect. They've had their failures.

 

[TechFreak1]

They should have started pushing before xmas last year and not just in the US but in Europe at least, with a steady roll out to other markets. This way they would have counter-acted Apple and made sure they didn't produce far too many units in one go.

 

[AndyCalling]

They can't push it. The MS band does not exist. I can confirm have seen no evidence of it myself, and I have looked. Just myth and rumor.

That said, I have been told that whenever someone says 'I don't believe in the MS Band', somewhere an MS wearable dies.

 

[Jazmac]

Push Band? I would be happy if they would commit to build them faster.

 

[jlzimmerman]

The fact that Best Buy is going to start carrying these tells me that MS has not been able to really get any OEM's on board with the technology/services they were touting by creating the Band. I hope I'm wrong.