I'm really looking forward to the Mango update. Just getting IE 9 instead of IE 7 as the browser will be huge.
The app situation is troublesome. One of the big problems is that developers are increasingly of the opinion that they can't make money on this platform. I'm a developer and run a user group for developers, so I'm connected to lots of devs, and hear their gripes.
One of the biggest problems (from the dev perspective) is that the catalog doesn't work well. You can get to the top 20 - 50 apps pretty easily but then it becomes painful to keep scrolling/waiting/freezing. That means your app quickly drops off the radar of most folks. If you aren't in the top 100 apps, you don't exist.
I have one app in the catalog at the moment and it hasn't even been downloaded once since back in April... I have the same app on WebOS and it makes pretty steady progress. In fact I have more SALES of the app on WebOS than DOWNLOADS on WP7. That is pretty discouraging to developers.
The model that seems to be evolving is that free apps with advertising can make some money, but the only apps that are purchased are the XBox Live games.
I think WP7 has a good future, but the present is kind of rough.
Three things need to happen to attract more developers:
1) Mango needs to ship
2) Catalog needs to work better
3) Nokia deal needs to pump in a LOT more users
I'm hoping those things will all happen.
jeffa
1. Mango definitely needs to ship. Can't wait.
2. Catalog is getting a pretty good revamp with Mango I believe.
3. Nokia will bring in many users, but I also think just Mango turning this into a feature rich platform, and the most likely new wave of more powerful devices will also turn many on to wp7. I personally know 6 people wanting to move from iPhone4's, but I have told them to wait until Mango as many things are missing atm.
As far as the promo codes go, I'm not a dev, but didnt' they say something about adding things like Beta, Private Beta, Paid, Free, Trial and all sorts of other types of application cataloging into the market? Did they mention or have they said anything about promo codes for purchases? I know there are promo codes that give you certain packages (like in cocktail flow, for a special drink package they have a promo code area inside the app).
I do know that wp7 platform has a higher purchase rate conversion after trials/free app downloads, but I do know it can be a bummer if your app isn't easily accessible in search. There also just aren't a ton of users yet. I think Mango will be a very nice place for dev's. Great easy to use development tools, amazing UI, better market and discovery, all the new API's being released, more users & phones.
Btw, what is your app?