TechFreak1
Active member
- May 15, 2013
- 4,627
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The thing is, you look at the rise of google; they piggy backed off existing systems to entrench themselves and become a huge company in the process, by being able to compete against microsoft and in mobile succeed against MS.
True and Microsoft's mishandling of the mobile space is well documented. So there is no point rehashing it as it won't change anything.
So, I think MS strategy is basically realising that they lost so now they can clean the slate and start from a position where all options are back on the table in order to try and make money. Ultimately they're deciding in the mobile space, to leave it to google to do all the heavy lifting with maintaining android, they just parachute in with their apps and services. Google owns the platform, but they're also having massive anti-trust issues, MS not being involved with the platform, they can make huge strides and possibly direct things towards windows, if that's their plan.
That would have worked if experiences were siloed i.e. you use your work computer at work then you having to use a storage medium of sorts as the interconnect for doing work at home. It's that familiarity and necessity that enabled Microsoft to fulfill their goal of having a PC in every home. In this era, the aspect of data as a commodity was the stuff of Science Fiction.
But now, it's all about the services and ecosystem.
Apple imo got this very early on therefore started tying people to their services and hardware ecosystem therefore making it harder for people to switch.
What Microsoft failed to grasp was the fluidity of use for every single person and what I mean by that there was no clear pathway from each stage of kernel / code unification to another at a service, app and hardware level.
We saw this in the fits and starts of each variant of the windows ecosystem. I say variant because that's what they were - before Apple came into the scene Microsoft was doing well in Mobile with PDAs and business orientated devices. Also let's not forget the custom rom scene based on WM6.x. But all that got hacked off at each stage of kernel / code unification.
Google on the other hand didn't constantly reboot their mobile platform, sure it is more fragmented than a crushed egg shell. But one can argue Microsoft introduced fragmentation into their own platform with siloed experiences i.e. Advanced Bing functionality of Wp7/8 was locked to the US, same with Cortana and same with Microsoft pay. Then you throw into each fit and start on the mobile space as mentioned above.
The more entrenched people are in Google's web the harder it will be to break from it. The best way to find this out for yourself is to install noscript and mark:
google.com, gstatic.com, googleajaxapis.com etc as untrusted.
You will be surprised how many websites do not function correctly, the primary reason that's visibly evident is that all three are required by many websites for recaptcha to work.
Additionally, many public sector websites that I've come across use a variant of google forms now which runs contrary to the GDPR directive from the EU as it effectively offloads liability and removes accountability (an organisation must have a designated data controller who oversees the process, data management and access - who then is held to account by independent data audits - this is was done to prevent another breach like Equifax, Experian etc).
As it would practically impossible to do a data audit - to ensure any data held is used for a specific purpose only then discarded. Thus making one pillar of that directive - that everyone has the right to privacy on the internet unenforceable.
Furthermore, the Transport for London's own journey planner used to use their own database for journey planning but now is heavily dependent on Google... which feeds of the TFL database for transport timings..
In addition to this I have seen a few small prints in websites running google analytics that a person's name, address, IP address may not be randomised in the event of system error. That's a legal disclaimer to safeguard the business. Understandably so, to presume anything software based is infallible is profoundly naive.
You get the picture, no organisation should ever have access to that much personal data.
I do agree with the UWP thing. I can't see it going anywhere, the app store looks kind of done, and I don't think they're placing a whole lot of effort there. The Neo possibly goes some way to attempt to address it, but I just don't see it taking off. It's kind of like the surface studio; it will appeal to a very niche set of users, and that's about it.
I have no idea whether a Windows 10X duo would have a better chance, I get the feeling that the android device ultimately won't have any apps designed around its advantages, it's all going to have to rely on the OS to do anything.
Microsoft imo shot off limbs of UWP when the mobile division for axed, that sums up my thoughts on that matter lol. Because if I was to go into detail about what can be done to improve developer interaction of UWA i'd end up typing endlessly until I became skeleton.
But it all would hinge on Microsoft having their own windows based mobile end point not based on their competitor's platform because nothing good ultimately will come of it.