based_graham
New member
This is my take on the situation.
I think its a good idea Microsoft is allowing exclusive features on other phones and here's why.
It gives a reason for a person that is heavily invested into Google or Apple's ecosystem to buy a Microsoft product (360) over its competitors (PS3, Wii).
The Xbox 360 can slowly penetrate an ecosystem (like a Trojan horse) which would hopefully lead that consumer into trying more MS products and Services.
For example if the person loves the Metro UI, Xbox Live experience he/she might give Windows 8 a chance. If the person loves Windows 8 he/she might give Windows Phone a chance etc. The more brand awareness the more potential sales in the future.
From a Windows user point of view. I have a Windows PC, Windows Phone, Xbox 360 there isn't a product on Apple's catalog worth buying everything I have flows and covers my lifestyle.
This is not the same for Apple and Google users who don't have a legit gaming console experience. The 360 is meant to penetrate those living rooms.
Now with the smart glass experience it gives another feature that separates the Xbox brand from its competitors. The more accessible the service is the better the entire ecosystem benefits.
Now for current Windows Users. Microsoft needs to make the experience better from what I can see Windows Phone users can earn achievements and play their games on the go. I don't think IOS and Android devices will do that.
As long as the Xbox Live experience is the best on a Windows device I am totally fine with it. Remember Xbox is a global brand it needs to cater to everybody.
I think its a good idea Microsoft is allowing exclusive features on other phones and here's why.
It gives a reason for a person that is heavily invested into Google or Apple's ecosystem to buy a Microsoft product (360) over its competitors (PS3, Wii).
The Xbox 360 can slowly penetrate an ecosystem (like a Trojan horse) which would hopefully lead that consumer into trying more MS products and Services.
For example if the person loves the Metro UI, Xbox Live experience he/she might give Windows 8 a chance. If the person loves Windows 8 he/she might give Windows Phone a chance etc. The more brand awareness the more potential sales in the future.
From a Windows user point of view. I have a Windows PC, Windows Phone, Xbox 360 there isn't a product on Apple's catalog worth buying everything I have flows and covers my lifestyle.
This is not the same for Apple and Google users who don't have a legit gaming console experience. The 360 is meant to penetrate those living rooms.
Now with the smart glass experience it gives another feature that separates the Xbox brand from its competitors. The more accessible the service is the better the entire ecosystem benefits.
Now for current Windows Users. Microsoft needs to make the experience better from what I can see Windows Phone users can earn achievements and play their games on the go. I don't think IOS and Android devices will do that.
As long as the Xbox Live experience is the best on a Windows device I am totally fine with it. Remember Xbox is a global brand it needs to cater to everybody.