We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment

[Windows Central]

Microsoft has been exploring essentially abandoning marketing Xbox in Europe according to rumors, and now we have some comments from Microsoft itself that may effectively confirm it.

We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment : Read more

 

[TheFerrango]

The "build it they will come" mindset comes from their success in enterprise, just look at Azure and all the 365 stuff. They weren't advertised and businesses flocked to them.

Microsoft has always treated the world outside of the U.S. as an afterthought for their consumer offerings, that dates back since forever; as an italian Zune and later Windows Phone user, I would know: one bever reached Europe and the other never saw total feature parity with the U.S. (like the integrated bar&restourants thing in the bing quick access)..

not blessed with big marketing budgets

That's one way to put it. To what even accounts Microsoft's marketing effort for EMEA? Having stores like Mediaworld dedicate one tiny shelf to XBox?