- Feb 13, 2013
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Three years ago, approximately this time of the year (May 2011) Microsoft acquired Skype for $8.5bn.
When that happened, we all thought that was a strategic move, and we all fantasized about seamless integration in Windows Phone. It looked just like a natural consequence.
Where are we now?
Skype on Windows Phone is still slow, misses a tons of features and the integration is nothing spectacular: yeah, being able to switch from normal call to video call is cool, but how much will anyone actually use it?
Especially, Skype on mobile platforms is unreliable. When I send a message, I'm never quite sure my contact has received it.
Windows Phone is suffering a serious lack of well-designed messaging apps. Whatsapp just got pulled from the store. BBM is not here yet. Telegram doesn't have an official WP app. Viber, Kik, Line, WeChat, all working "decently" at best.
When I look for possible alternatives, the problem is always the same: I may have no problem to switch to another service, but most of my contact are (with reason) not willing to do the same. On the other hand, a large share of my contact list occasionally uses Skype for videocalls, and most of them have them installed on their telephone. But, for the mentioned reason, it is virtually impossible to use it as a messaging app.
I understand. Skype was not made to be a messaging app. It was made for video calls, and it is a job that it has been doing for approximately 10 years without substantial changes.
I also know that, to work properly on mobile, Skype infrastructure needed to be moved from completely peer-to-peer to server based.
I'm aware that Microsoft has been working on this since the acquisition.
But still..
In May 2011, Whatsapp wasn't quite that used yet. Viber had just been released since 6 months, and only for iPhone. Telegram was still far away from even being an idea, since it has been founded from scratch in 2013.
Since then, all the competitors became more and more diffused as messaging apps, added features on features and are now they are very close to compete with Skype also for voice and video calls.
In all this time, Microsoft still has to find a way to provide a good user experience on its own mobile operating system, which still lacks a messaging app that is on par with the other operating system.
Honestly, what the hell have they been doing? With this pace, within three more years Skype will be just a relic from the past, unable to withstand the transition from the personal computer to the mobile world, and everyone will be using something else for their messages AND their video calls.
Any thought about this?
It would be very nice to know what is behind all this...
When that happened, we all thought that was a strategic move, and we all fantasized about seamless integration in Windows Phone. It looked just like a natural consequence.
Where are we now?
Skype on Windows Phone is still slow, misses a tons of features and the integration is nothing spectacular: yeah, being able to switch from normal call to video call is cool, but how much will anyone actually use it?
Especially, Skype on mobile platforms is unreliable. When I send a message, I'm never quite sure my contact has received it.
Windows Phone is suffering a serious lack of well-designed messaging apps. Whatsapp just got pulled from the store. BBM is not here yet. Telegram doesn't have an official WP app. Viber, Kik, Line, WeChat, all working "decently" at best.
When I look for possible alternatives, the problem is always the same: I may have no problem to switch to another service, but most of my contact are (with reason) not willing to do the same. On the other hand, a large share of my contact list occasionally uses Skype for videocalls, and most of them have them installed on their telephone. But, for the mentioned reason, it is virtually impossible to use it as a messaging app.
I understand. Skype was not made to be a messaging app. It was made for video calls, and it is a job that it has been doing for approximately 10 years without substantial changes.
I also know that, to work properly on mobile, Skype infrastructure needed to be moved from completely peer-to-peer to server based.
I'm aware that Microsoft has been working on this since the acquisition.
But still..
In May 2011, Whatsapp wasn't quite that used yet. Viber had just been released since 6 months, and only for iPhone. Telegram was still far away from even being an idea, since it has been founded from scratch in 2013.
Since then, all the competitors became more and more diffused as messaging apps, added features on features and are now they are very close to compete with Skype also for voice and video calls.
In all this time, Microsoft still has to find a way to provide a good user experience on its own mobile operating system, which still lacks a messaging app that is on par with the other operating system.
Honestly, what the hell have they been doing? With this pace, within three more years Skype will be just a relic from the past, unable to withstand the transition from the personal computer to the mobile world, and everyone will be using something else for their messages AND their video calls.
Any thought about this?
It would be very nice to know what is behind all this...