Who the heck is in charge of advertising?

[Durishin]

I know a little bit about marketing and advertising and I just wonder how this picture makes the 1020 and its fantastic camera any different from a Galaxy, One or iPhone 5. This it just terrible - and ineffective - advertising.

 

[Scienceguy Labs]

What are you talking about?? You mean to tell us that you don't sit around and take pictures of yourself laughing with your friends??? Come on, man! Get with the program. It's what the 1020 was made for.

Ok, ok. I was totally joking, and agree with you 100%. Microsoft advertising definitely has its problems. I can't say that looking at that picture made me want to run out and buy a Windows Phone, that's for sure.

 

[salmanahmad]

Haha this doesn't even come close to the other terrible ads Nokia has made.

There was actually one where people we're arguing about Android vs iPhone about different things like apps and stuff.

And Nokia basically implied that if you buy a Windows Phone you'll have nothing to argue about, since you'll have no apps.

 

[wpfan86]

Guy 1: Microsoft shouldn't be advertising about general features, it should be drawing direct comparisons to the competition to show why WP is better.
Guy 2: WP shouldn't draw direct comparisons to Apple, they can't compete. They should just focus on making creative, memorable ads.
Guy 3: Creative ads are dumb. Microsoft ads suck. They should fire everyone and I have no ideas that are any better.

Basically, ask 100 advertising "experts" and you'll get 100 different opinions that are all somehow wrong.