Why do they consistently release low end lumias?

[oussama ait]

They do this simply to gain fast market share

 

[gMaesterUK]

MS can't target the high-end as that's where the iPhone sits, and you won't get too many of them to switch.

Android got popular quickly by targeting the rest of the market. MS are also looking at the "next billion" phone users; those are from poorer regions of Asia and Africa specifically. Sadly to bring the price down, you need volumes, by flooding the market MS are getting a volume out there, which in turn will reduce the handset cost price, thus making a low-end Windows Phone as cheap as a dumb phone, so you can then get rid of all those standard mobile phones and replace them with a Windows Phone, which MS can try to sell apps (that's why MS are also getting more carrier billing options available).

I do see MS's strategy, however, it only works if you also have more mid-range and a few high-end phones to appease the folks who want to upgrade to the next level.

G.

 

[LockOnTech]

I think that the Windows Phone platform is best suited to low/mid-end devices.

If you have the high-end specs, you're only limiting your phone with apps etc, if you go the WP route over the Android route. Android performs great on high-end/flagship devices, however it sucks badly on lower-end and isn't so great on mid-end devices either.

With higher end specs, if microsoft released major upgrades in operating systems then those devices might be futureproof; you would not have to worry about software limitations due to inadequate hardware performance.

UPDATE: But also at the same time window phone anything, with the inclusion of windows 10 for phone would run okay on lower... Reasonable spec'd devices. No worries there.

 

[Cody Patterson]

Then why is the flag ship phone not at the top of the number scheme? (Icon/930)

 

[migueli2]

Cause they sell better

 

[Michael Alan Goff]

Does every market get every model? I was under the impression that some models were for specific regions.

 

[MACZXMONO]

I was sure it was so parents did not have to spend big money on better smart's for their kids

 

[MDMcAtee]

It's because they have no intention of trying to capture the high end market for the foreseeable future.

They may try to get HTC or Samsung to invest millions but they are putting out the phones that they can make the most money on with the least investment.

Microsofts goal is to have software that can run on any platform and if they succeed then they can focus on other things besides being in the phone business. Their royalties will continue to come into their coffers from both Android and Google and from Enterprise.

Cry me a river if you want but then build me bridge to get over it... Posted from my HTC M8

 

[Ali Collins]

Low price, high volume.