When Microsoft folded its smartphone business, with its leading mobile camera tech and talent, it may have lost a competitive advantage in its mixed reality and AI strategies.
Microsoft's purchase of Nokia's smartphone business in 2014 added the industry's leading mobile camera technology to its portfolio of assets. Pre-Microsoft, the Nokia 808 PureView smartphone with a 41 MP camera showcased the integration of quality imaging technology with a mobile device.
Nokia 's innovative aptitude was evident in both its development of hardware and software critical to mobile imaging tech. This was later complemented with imaging-focused Lumia (formerly Nokia) exclusive apps, after Nokia embraced Windows phones.
For example, augmented reality (AR) via Nokia City Lens was part of Microsoft's ecosystem in 2012, years before AR became "the next big thing." What impact might Microsoft's giving up on smartphones, and by default, its mobile imaging hardware and software investments, have on its AI and mixed reality strategy?
Full story from the WindowsCentral blog...
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