Celio Corp is willing to offer C8 customers a discount on an upgrade to a new REDFLY if they are interested.
Thanks, but I don't want to go through this again next year.
The important thing to look at is this: does this product help me today and how much am I willing to pay for that benefit?
Laurie, no one buys technology like that. And you don't think they do. You're entire marketing strategy is based on TCO, and that's about long-term, on-going costs. When smart people buy technology, they look at the cost over the long term, and a big factor in that is: when will this product cease to be supported?
Our hope is that an instant-on, lightweight, long battery-life device that has no additional costs for a data plan, software or maintenance but that lets you leverage the power of your existing smartphone is a valuable proposition.
Keep on hoping. But hope won't pay the bills. You compete with netbooks, and netbooks are moving.
Netbooks are as light, or in some cases lighter, than a RedFly. Even the heaviest netbooks (or mini laptops) are only a few hundred grammes heavier.
When the RedFly was launched, netbooks only had a two or three hour battery life, but now a nine hour battery is common.
I'm aware that there might be "tethering" costs in the US, but here in Europe, data plans don't always distinguish (unless they're free, web-only data plans for non-business customers). A benefit that only applies in the US, and can disappear at the whim of the networks, is not a great thing to rely on. Tethering charges will disappear, pressure from a growing army of netbook owners will make that happen. It only takes one network, and the others will fall like dominoes.
As netbooks become powerful enough to replace laptops/desktops, the "extra software maintenance" argument disappears.
So, you're left with: being cheap. My ThinkPad R40 still gets software updates from Lenovo, after five years. You've withdrawn support for my C8 less than twelve months after I bought it. A netbook might cost twice as much as a RedFly, but if I get twice the lifespan from it, I'm quids-in.
I think you've killed your business. My advice: stop believing your own marketing, and take a hard, critical look at your product's USPs.
Graham.